No Market Share

I saw that all labor and all skillful work is due to a man’s jealousy of his friend. This too is futile and a pursuit of the wind. – Ecclesiastes 4:4

As Solomon came to the end of his life, he was overtaken by the vanity of all mankind pursues. In this particular instance, he shed light on the unsavory motive behind much of our earthly ambition. If you were to substitute the word “competition” for jealousy, it might even be the backbone of American commerce and capitalism. To be bigger, better, and faster is what drives most of us to succeed and achieve, but should this attitude be driving “Christian” ministry, churches, or church growth?

I believe that a clear convictional purpose (rooted in biblical truth) is vital for a ministry’s program alignment (and a guard against mission drift), but should that translate into a competitive approach in acquiring funds for the work? How many organizations push to do “more,” simply because they want to look good in the eyes of their “competitors?”

This is a shameful approach to ministry and frankly, an unhealthy one. Our greatest competitor isn’t other ministries within our “lane” or the church down the street, but rather the unbiblical worldview around us and the shameless lies of the “enemy” being globally propagated. We do not collaborate or unify our efforts, because we harbor the erroneous understanding that “market share” is a finite concept in Christ’s Kingdom.

Its His market and we all have an equal share in it and an equal responsibility to grow it until He comes back to collect!

I have never yet known the Spirit of God to work where the Lord’s people were divided. – Dwight L. Moody

Published by Dr. David Pope

Dr. David Pope is the Founder and CEO of Pope Initiatives. ARM Solutions is a division of Pope Initiatives that exists to activate collaborative efforts for sustainable impact among the global unreached.

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